Search Engine Optimization (SEO) is one of the most neglected aspects of online marketing for business owners,despite the immense benefits this practice can have on your business if implemented properly. Internet users invest a lot of trust in the search engine they use,which can be quite an advantage if you manage to rank in the top search results. However,SEO is not only about search result rankings,as it can also improve your websites usability,speed and the general user experience. To help you understand the positive impact a good SEO strategy can have on your business,we’ve compiled a list of some of the most important benefits below:
Builds Brand Credibility
Consistently ranking between the first few websites for your niche will automatically build trust and credibility with the visitors. A company who invests in maintaining his search engine ranking will automatically give the impression that it is one of the industries top players and will greatly contribute to your brand awareness. Not to mention that constantly outranking your competitors will result in greater market share over time.
Improves User Experience
Few founders realize that proper SEO can optimize their website’s user experience,which in turn affects their ranking. An imperative part of a professional Phoenix SEO strategy is improving your websites response time,loading speed and overall function. This is especially important,since Google has learned to interpret a satisfying user experience,and will,therefore,modify your website’s rank accordingly. A poor experience will always result in a lower rank,regardless if all the other aspects of SEO have been properly addressed or not.
Increases Website Traffic
Regardless of your business being B2B or B2C,inbound marketing strategies are the best methods for generating qualified leads. SEO can be a highly lucrative type of marketing when implemented with the correct intent. SEO will result in a large amount of qualified organic traffic,interested in your niche or business. In today’s age,no business can pass on the benefits they can get from organic search. If your SEO tactics don’t result in an increase in website traffic and leads,we suggest you revisit and rethink it.
Increases Close Rates
According to statistics,outbound marketing efforts can result in a 1,7% close rate,while SEO leads have a staggering 14,6%. This can be attributed to the fact that SEO leads,actually find your product and services by researching the web themselves. They already have the specific requirements for what your business offers,SEO will merely allow them to find you. Additionally,your conversion rate will greatly increase,seeing as your target market will become aware of your enterprise.
Boosts Social Media Following
The brand awareness your business gains from landing on the first page of the search results will greatly increase your social media following over time. As your target market gets more and more acquainted with your products and services,the chance of them visiting your social media and subscribing to it will greatly increase. In 2020 having a dedicated social media following has become a valuable asset for any business by itself. Improving your SEO strategy will help you multiply your following and create several other new opportunities for your brand.
These are only some of the countless benefits a good SEO strategy can have on your business. This isn’t a one time practice to implement,but more of a long term marketing strategy. According to recent statistics,search engine drives 10 times more traffic to websites than social media,however,18% of organic clicks will land on the first page of the search results. Therefore,if you’re website isn’t on the first page it’s unlikely that you’ll win the click. With algorithms constantly changing and the numerous nuances of successful search engine optimization,we recommend employing a dedicated expert to implement and constantly update your own website’s strategies.
To find out more informtation,call today for your digital marketing needs.